Jefo's new website is now live: a complete overhaul designed to enhance the user experience for clients of the company that specializes in nutritional solutions for the livestock industry.
The project involved replacing the existing WordPress-based website. Mirego's team worked closely with Jefo's team to analyze their technical requirements and guide the selection of Craft CMS, a technology that met the project's security and maintenance needs.
Navigation tailored for the industry
The new website makes information more accessible through intuitive navigation organized around animal species and production challenges (such as reproduction performance and stress management). The product section has been completely redesigned to provide smoother navigation, making it easier to explore solutions based on various criteria, including by species. Products now feature detailed information sheets that better showcase the brand's diverse nutritional solutions.
This approach transforms how Jefo connects with its clients and addresses their needs by helping them quickly find solutions tailored to their daily challenges.
“This digital evolution is a reflection of what drives us: innovation, passion for animal nutrition, and a long-term vision. The new website doesn't just inform—it supports our clients in their daily work, and this is only the beginning. We'll be adding new features to enhance the platform in the coming months.”
— Émilie Fontaine, Vice-President Brand and Products at Jefo
From redesigning the content architecture to developing tailored functionalities, Mirego's team partnered with Jefo to create a platform that addresses the specific needs of the animal nutrition industry. This collaboration provides Jefo with a modern platform that strengthens its mission to deliver innovative and sustainable nutritional solutions while meeting the needs of clients worldwide.
Jefo's new website is live at jefo.ca.
