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InMobi reports that consumers spend 27% of their media time on mobile, compared to 22% on TV, consuming on average 117 minutes of mobile media daily. Simultaneously, mobile advertising is rapidly growing globally and is predicted to total $20.6 billion worldwide by 2015 according to Gartner.
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Featured customer La Presse
The La Presse Mobile application for iPhone and iPad allows its users to stay up-to-date with the latest news, wherever they are. Powered by lapresse.ca, La Presse Mobile offers rich, diversified content, including coverage of the local and international news, specialized sections, in-depth reports, editorials and blogs on a wide variety of topics.
La Presse is the largest French-language daily in America. The newspaper publishes national and international news, articles on politics, economy, arts and entertainment, sports, as well as columns and special reports.