In today's rapidly evolving sports industry, the integration of Augmented Reality (AR) is revolutionizing the way fans engage with their favourite teams and athletes. AR is reshaping fan engagement by enhancing both in-stadium and at-home experiences.
From the immersive courtside experience provided by the NBA's VR broadcasts, to the PGA Tour's app allowing users to virtually experience all 18 holes of major tournaments and FIFA's pioneering efforts to elevate in-stadium experiences during the World Cup Qatar 2022, the sports world is embracing AR and VR technologies in full swing.
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