Our loyalty program elegantly integrates several gamification mechanics that create a simple and effective system of incentives for all user segments. At every restaurant visit, customers can scan their bill with the mobile app to accumulate points and take part in challenges. These incite customers to explore the Archibald menu in different contexts: ordering a specific beer between 5 and 7 p.m., trying a dark beer or a blonde, pairing their food with a beer, etc.
The accumulated points can be redeemed for discounts and branded promotional items. What’s more, every 24 hours, users can spin a wheel allowing them to accumulate points between visits. This mechanism gradually increases the incentive to come to a restaurant to get exclusive rewards, in addition to encouraging users to interact with the brand every day, in a way that takes very little effort and is always rewarded.