BRP GO!

The Future of Riding

  • Type iOS & Android applications, CMS, API
  • Launch year 2019

An enhanced driving experience

With BRP GO!, BRP seeks to offer users a connected driving experience—on water or in the snow, demonstrating the ingenuity that goes into each product and the promise of unforgettable moments, driving solo or with friends.

Discovering nearby points of interest

Through the app, snowmobile or personal watercraft riders can discover points of interest near trails or marinas, so they can plan their sightseeing stops before heading out on their adventure.

Planning a ride

With the Navigation function, users plan routes, download maps for off network areas, track performance statistics, and save and replay past trips.

Group outings

Friends make for the best rides. With the app, users can invite friends to group rides, share routes, track their friends’ location as well as share their own when a network connection is available.

On-vehicule use

For a richer experience, the BRP GO! application can be displayed directly on the optional snowmobile or personal watercraft’s color screen and controlled directly from the handlebar keyboard.

Safety: Driving every decision

Whether on the water or on the snow, driver safety takes precedence over the amount of information displayed on the screen. Thus, all application components have been designed to keep users’ attention on driving. 

To ensure users enjoy the safest experiences on a vast trail network, we worked in partnership with official snowmobile clubs and associations, integrating up-to-date data on trail conditions and fuelling stations. 

Results

1200%

Download target

Less than a week after launching, the download target for BRP GO! was exceeded by more than 1200% for the current snowmobile season.

#11

Preferred digital experience

At #11, BRP GO! is the most downloaded powersports app in the Canadian App Store’s Navigation category.

4.3 stars

Positive ratings and reviews

To date, Canadian app store users are giving BRP GO! 4.3 out of 5 stars.

180

Positive media coverage

BRP GO! media coverage is more than positive; over 180 articles have already been written about the application.

Industry recognition

In 2021, BRP won a Webby Award for the BRP GO! app in the Apps and Software, Connected Products & Wearable category, through the People’s Voice awards’ popular vote.

Previous project

Golf Canada

Next project

Cominar