A new application
In 2011, the Montreal Canadiens were one of the first NHL teams to have their own mobile app. Since then, the NHL has developed a generic app that can be customized with each team’s colours.
While the Canadiens were one of the only teams in the league to still have their own separate app, it was getting older and was hard to update. The Groupe CH wanted to offer its fans the best professional sports team app in the world. After an exhaustive analysis of hundreds of sports apps from many different countries, we can confidently say: challenge accepted!
A ton of features
A unified news feed featuring Canadiens.com news, HabsTV videos and exclusive promotions and contests
A mobile ticketing system that allows fans to purchase and manage tickets for games at the Bell Centre
Direct access to HabsTV exclusive videos and Canadiens.com articles
“The market for professional sports team apps in North America was in the hands of a few developers, and most apps were fairly limited. We were looking for a company that would propel us to the top with a unique app. Working with Mirego, this is exactly what we were able to offer our fans: a bilingual app that offers innovative features and helped us achieve our many business goals while providing an extraordinary user experience.”
The average user rating on the App Store has gone from 2 stars to 4.6 out of 5
316% increase in the retention rate of active users after 3 months, even though users no longer need the app to enter the Bell Centre with their mobile ticket
75% increase in the number of sessions from October 1 to December 31, 2019, compared to the same dates in the previous year
54% increase in the number of videos watched compared to the same date the previous year