DuProprio

Reinvent real estate

  • Type iOS & Android applications, website
  • Year 2010

Real estate reinvented. 

DuProprio has reinvented the way people sell and buy properties in Canada. A leader in real estate sales with no middleman, the company has always used digital technology to disrupt its sector. Over the years, more than 260,000 Canadians have used DuProprio’s services to sell their properties with no commissions, and millions of people visit their site each month.  

As its partner since 2009, Mirego has created a range of digital products for the company to help future owners find their dream home. The partnership has led to a number of accomplishments over the years. In 2009, Mirego created one of the first mobile apps available in Canada and one of the first tablet apps in 2011, in both cases for DuProprio. In 2016, Mirego helped the company redesign its website.

The redesign of the most visited real estate site in Quebec.

The latest redesign of DuProprio.com, the most visited real estate site in Quebec, occurred in 2010. Over the years, a range of content and features had been added and messages had become more difficult to communicate. The user experience was not keeping up with the realities of 2016.

Mirego designed a new, responsive, and uncluttered site in collaboration with the client. The new site emphasizes the company’s service offering and conversion to its various acquisition channels.

There’s an app for that.

The DuProprio iPhone application, designed and developed by Mirego, was the star of Apple’s famous commercial “There’s an app for that” used for the Canadian launch of the iPhone.

Doing more with less.

Initially, the DuProprio application only featured properties for sale in a list, as it was not possible for a library to display Google Maps in a mobile app in 2009. In order to create what is now a commonplace experience for users, our team developed a custom MapKit based on Google Maps Web to display the tiles of the map. We also had to add our own implementation of touch handling and native positioning of properties, because internet performance on mobile devices was terrible at the time. This shows how incredible technological challenges are sometimes hidden behind the simplest user experiences.