Reinvent the golfing experience
Founded in 1895, Golf Canada now represents 320,000 golfers and 1495 member clubs. The organization’s mission is to increase participation and promote excellence in golf in Canada, while adapting to today’s challenges and issues.
Nearly 1.3 million Canadians play golf, and a large proportion of them are not members of Golf Canada or don't belong to a Golf Canada-affiliated club. Many golfers are opting to discover and try several golf clubs rather than pay an annual membership to a single club.
Displays the golfer’s profile, number of rounds played, personal stats, and recent scores.
Find a course
Locates the closest golf courses, with the option to add favorite courses.
Canadian golf course map
Map locating over 1,700 golf courses across Canada. Several filter options for golfers to refine their search.
Display technical information on the course,
coordinates of the course and the list of services offered.
Displays the number of strokes per player, as well as advanced personal stats, such as tee shot accuracy, number of putts, starting club, and much more.
2 new games (Skins Game and Stroke Play) for added fun while golfing with friends.
Focus on user experience
The complete redesign of the app was an opportunity for the design team to bring out the beauty of golf courses, with spectacular scenery, landscapes and views that players can experience.
Also, since golf is a very technical sport, the app needed to display a lot of data and statistics based on the golfers’ performance without compromising UI and UX.
Apple Watch: A focus on accessibility
One year after the app’s launch came the highly anticipated WatchOS-enabled version. Golfers can now see the number of yards between them and the green and enter their score directly on their wearable device.
Since this new version was launched, 8,000 players have used their Apple Watch to compile scores.
The app went from 2.3 stars to 4.7 in the App Store.
28,000 users searched for a friend in the app.
49% of users have posted their scores in the app.