Content

DNA

Golf Canada

Reinvent the golfing experience

  • Type iOS & Android applications
  • Launch year 2021

Reinvent the golfing experience

Founded in 1895, Golf Canada now represents 271,000 golfers and 1,400 member clubs. The organization’s mission is to increase participation and promote excellence in golf in Canada, while adapting to today’s challenges and issues.

Nearly 1.3 million Canadians play golf, and a large proportion of them are not members of Golf Canada or don't belong to a Golf Canada-affiliated club. Many golfers are opting to discover and try several golf clubs rather than pay an annual membership to a single club.

Project objectives

A new app to increase user satisfaction and memberships.


Redesign the experience for a more modern look and feel.


Make the app accessible to everyone, even to non-members, and showcase enough incentives to increase membership.

Main Features

Golfer profile

Displays the golfer’s profile, number of rounds played, personal stats, and recent scores.

Find a course

Locates the closest golf courses, with the option to add favorite courses.

Canadian golf course map

Map locating over 1,700 golf courses across Canada. Several filter options for golfers to refine their search.

Detailed cards

Display technical information on the course,
coordinates of the course and the list of services offered.

Advanced Statistics

Displays the number of strokes per player, as well as advanced personal stats, such as tee shot accuracy, number of putts, starting club, and much more.

Games

2 new games (Skins Game and Stroke Play) for added fun in golfing with friends.

Focus on user experience

The complete redesign of the app was an opportunity for the design team to bring out the beauty of golf courses, with spectacular scenery, landscapes and views that players can experience.
 Also, since golf is a very technical sport, the app needed to display a lot of data and statistics based on the golfers’ performance without compromising UI and UX.

Results

125, 000

Users

125,000 users have downloaded the app since the launch.

4.7 ⭐️

Stars

The app went from 2.3 stars to 4.7 in the Apple Store.

429, 000

Golf Games

429,000 golf games were completed using the app, or 10 games per golfer on average.

28, 000

Users

28,000 users searched for a friend in the app.

↗️ 49%

Users

49% of users have posted their scores in the app.

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