Your new building companion
For the launch of its new Mega Construx Inventions building block line, Mattel wanted to reinvent its user experience by making it possible to combine blocks to make new, unique constructions. The app had to be engaging and very intuitive in order to guide children through building projects with Mega Construx Inventions blocks.
The proposed solution.
The Beyonders app, available on Android and iOS tablets, presents nearly 100 complete building projects and encourages the discovery of Inventions products. Each building project is made up of around 10 steps that the user must follow carefully to complete the project.
The more blocks users have, the more building possibilities are open to them using a mix and match approach. Launched in 2018 and available in nine languages, the Beyonders app offers a fun, captivating experience that has been very well received by its users.